The former Campbell’s company was inspired to show the freshness behind their products on social media.

Produced by Phil Pallen Collective, we created social media video content that inspired viewers to follow along with the recipes.

Together we captured an organic, moody quality in a series of styled recipe videos, cinemagraphs, and gifs. While challenging, we managed to deliver high-quality original assets on a monthly basis for over 12 consecutive months.

All video footage captured by me.

The result of this project makes me proud of what can achieved by surrounding yourself with an amazing team, and of course a lot of planning.